Category Archives: In the News

Mad Men in NYC : The End of an Era

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Don Draper Way – 6th Avenue and West 50th Street/ Photo credit : Michelle Kinney

 By Michelle Kinney      

As Mad Men enters its final season on April 5, AMC and creator Matt Weiner have been busy touring New York City for the classiest send-off of any television series in recent history. From giant glasses of scotch outside Madison Square Garden, endless billboards and bus ads, to a three month long Mad Men exhibit at The Museum of the Moving Image kicked off by Mr. Weiner himself. Flawless advertising to end a television drama about advertising.

Mad Men is the 21st century phenomenon that put AMC on the map. It transported us back in time to the year 1960. An era not-so-long ago, but far enough in the rear view mirror for us to fully realize the evolution of women in the workplace. During the 1960s, women made up a small percentage if the workforce. An even smaller percentage held management or executive titles. In Season 2, Episode 5, Bobbie Barrett leans over to a young Peggy Olson and advises “You’re never gonna get that corner office until you start treating Don as an equal. And no one will tell you this, but you can’t be a man. Don’t even try. Be a woman. Powerful business when done correctly. Do you understand what I’m saying, dear?” The kind of dialogue that leaves you clapping and cheering from your couch. Fast forward to much more progressive 2015.  Despite our current gender pay gap, women now make up more than half of the professional and technical workforce United States!

Mad Men is also the show that made the Old Fashioned and Canadian Club “cool” again. And thanks to the seamless storytelling of costume designer Janie Bryant, we began to see the reemergence of a-line circle skirts, wiggle dresses, tight-fitted suits, and pocket squares.

So when we read that creator Matt Weiner and the cast of Mad Men would be unveiling a secret statue outside the Time & Life Building in Manhattan, I knew we had to be there to check it out.

I arrived to The Time & Life Building at 8:30 this morning along side countless fans and a hefty number of press corps.  The statue was safely hidden inside a large, bright, red box with the words “END OF AN ERA.” Indeed.

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The event began around 10:00 am. The Mad Men theme song was played over the loud speaker as the cast, creative, and executives arrived. In attendance was creator Matt Weiner, cast members Jon Hamm, January Jones, Elisabeth Moss, Christina Hendricks, and John Slattery. Despite the freezing temperatures they all looked quite dapper!

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Jon Hamm / Photo credit : Michelle Kinney

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John Slattery and Matt Weiner / Photo credit : Michelle Kinney

 

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The fabulous shoes of Mad Men cast members. Photo credit : Michelle Kinney

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Matt Weiner, Elisabeth Moss, and January Jones capturing the moment. Photo credit : Michelle Kinney

AMC President Charlie Collier was in attendance and added his remarks just moments before the big reveal. “For our mad men and women, this building represented a fresh start and was a symbol that their new, off-Madison Avenue advertising agency had arrived. For the brilliant creator of Mad Men, Matthew Weiner, authenticity is king, so every detail of the show, from the architecture to the furniture to the views from Don Draper’s corner office on the 37th floor, all of it was true to 1960s New York.”

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Elisabeth Moss, Christina Hendricks, January Jones, and Jon Hamm / Photo credit : Michelle Kinney

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Matt Weiner, John Slattery, Elisabeth Moss, Christina Hendricks, and January Jones. / Photo credit : Michelle Kinney

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John Slattery, Matt Weiner, Christina Hendricks, January Jones, and Jon Hamm / Photo credit : Michelle Kinney

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Jon Hamm posing with the iconic Mad Men statue. / Photo credit : Michelle Kinney

 

Photos and content :  Michelle Kinney

 

 

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The 3D Printed Makeup Revolution

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Last May, 2014 Harvard MBA candidate, Grace Choi shook up both the beauty and 3D printed world with her innovation; 3D Printed Makeup. We’re printing shoes, cameras, swanky espresso cups, but makeup? No one had figured that out. Choi took the stage at the Tech Crunch Disrupt and announced the beauty industry is charging us consumers millions of dollars for what the tech community can provide for free. She proposed an alternative to pricey manufacturing, environmental pollution, and consumer cost by creating her own 3D printer called, ‘Mink’. Retailing at $300, Mink allows us to forever paint our faces by copying the color codes we see online and in person, enabling us to produce our own beauty arsenal. According to Choi, the technology she invented doesn’t only unlock images, it unlocks pixels, so we’re going to live in a world where we can snap a picture of our friend’s lipstick and be able to create the color.

Behold, Grace Choi’s Tech Crunch speech below. The Q&A portion at the end is especially intriguing. Choi handles questions from technology leaders, men twice her age, with poise and intelligence. One asked why Choi would choose to target 13-20 year-old females when she should be marketing to ‘influencers’. Her response, was that if her product is as life changing as she feels it is, it will fast become an integral part of young women’s day-to-day. Hence, the ‘influencers’ will flock.

http://www.youtube.com/watch?v=h6tu3v4IEho

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Sound Off! Let us hear from you!

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Last year, 4,000 professionals across the U.S. and Europe responded to our annual Job Market and Salary Survey, revealing that, while both salaries and hiring rates were on the rise, job satisfaction and loyalty among talent was at a four year low. Talent was motivated to make a career move, with 77% planning to do so that year. Digital talent was among those most in demand, and digital professionals were the most confident about their future.  Across sectors, among the biggest professional concerns for talent were career growth and having a clear path for advancement.

“Every year we look forward to the insights our survey reveals.  It often confirms theories we hold about the marketplace and the general hiring mood, but it also inevitably reveals surprising trends and findings,” said Celeste Gudas, CEO and Founder of 24 Seven, Inc.   “We have seen an increasingly active job market and we look forward to learning how this is playing out globally among job-seekers and those who hire them.”

Results of the 2014 Salary Survey will be released to participants in May 2014.  To participate, click here to access the survey, or visit: http://bit.ly/1m9lT8e.

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Overheard at WWD Digital L.A.

“Know where you compete in the E-commerce space.” –Elton X. Graham (Vice President, E-Commerce, Kellwood)

  • Cultivate a digital culture & identity that captures the essence of your company.
  • The market for something to believe in is infinite.
  • Target a niche around value.
  • The amount invested in your e-commerce experience directly translates into the revenue generated through your e-commerce channel.

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Overheard at WWD Digital L.A.

 “Data is the ‘New Black.’” – David Sellinger (CEO & Co-Founder, RichRelevance)

  • In the age of the “Super Consumer,” data is more critical than ever to brands.
  • Data is timeless, always appropriate and offers a solution when nothing else will do, making jobs in data currently the “sexiest” jobs in the world.

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