Tag Archives: Advertising

Advertising Week Hits NYC – and We’re Still Recovering

girls-for-blogAdvertising Week took place last week in NYC. Now in its 12th year, the week-long conference includes more than 290 events, 95,000 attendees and 900 speakers. Some of the featured speakers from this year’s conference were Facebook’s CEO Sheryl Sandberg, Buzzfeed’s Chief Marketing Officer Frank Cooper, Skinnygirl Founder and CEO (and our favorite Housewife) Bethany Frankel, and Orange is the New Black actress Uzo Aduba.

As a woman-owned business, one of the panels we most related to at 24 Seven was, “The Glass Ladder: Women as Creative Leaders.” Moderated by Sheelah Kohlhatkar, features editor and national correspondent for Bloomberg Businessweek, the panel consisted of strong female leaders across a range of industries:

Beth Newell- Creator of Reductress, Editor and Comedy Writer

Nancy Hill- President and CEO of 4A’s (American Association of Advertising Agencies)

Camille Hackney-Executive Vice President of Brand Partnerships and Licensing/Head of Global Brand Council at Atlantic Records, Warner Music

Mindy Goldberg- Creator and Owner of Epoch Films

Tricia Clark- CoFounder and CEO of Narrative

Leslie Simme- Chief Creative Officer of Young and Rubicam

In this panel, one of the major topics discussed was why the idea of a woman leader in business is still such an issue. With the rise of strong female leaders in content production such as Amy Schumer, Tina Fey and Shonda Rhimes, it would seem natural that this trend of female empowerment would translate behind the scenes. However, the panelists agreed that this is still something we are working toward as a country. Of the fight for more female leaders Nancy Hill remarked “Women have to attack this issue from all fronts, but there is momentum gaining.” And that momentum was clear based on the empowered audience of both men and women.

On the subject of finding balance as a female leader, Camille Hackney opened up about her personal experience stating that, “The women I’ve worked with have always relied on strong partners at home helping with the domestic aspects of life. Most successful women can’t be tasked with everything at home and maintain a high power position unless they have a supportive partner. There needs to be a true partnership both in their career and their home life.” Hackney’s comment raised the question, is it important to broaden the definition of what it means to be a man? If society starts to encourage all different types of men from the CEO to the stay at home Dad, is it possible that this will spur change and add to the acceptance of female leaders? Hackney furthered this point, suggesting that it is important that we promote confident and capable men in the domestic sphere as well as in business. As young girls we are always told we can do anything and be whatever we want. However is it possible that young boys need to be told that too? Does the rise of female leadership ultimately encourage a discussion beyond acceptance of a strong woman, to one about the acceptance of a domestic man?

The last section of the panel opened with Kohlhatkar asking how being a woman has helped these leaders get to where they are today. There was general agreement among the 6 panelists that because business is still largely male dominated; there are voids to fill in women’s media. The takeaway being that a potential disadvantage can actually lead to opportunity.

The panel concluded with advice for women today: there will always be a trade off,  home versus career, so it is important to decide early on what’s important to you and what will make you happiest. “It’s all about balance,” Tricia Clarke remarked, “finding the sweet spot between passion and skill set will give you some guard rails and a road map to your career.”

And the final word of the day? Nancy Hill advised young women just starting their career to “never be afraid to step up.”

To watch the panel see http://www.advertisingweek.com/replay/#date=2015-09-28~video-id=69~venue=5

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Mad Men in NYC : The End of an Era

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Don Draper Way – 6th Avenue and West 50th Street/ Photo credit : Michelle Kinney

 By Michelle Kinney      

As Mad Men enters its final season on April 5, AMC and creator Matt Weiner have been busy touring New York City for the classiest send-off of any television series in recent history. From giant glasses of scotch outside Madison Square Garden, endless billboards and bus ads, to a three month long Mad Men exhibit at The Museum of the Moving Image kicked off by Mr. Weiner himself. Flawless advertising to end a television drama about advertising.

Mad Men is the 21st century phenomenon that put AMC on the map. It transported us back in time to the year 1960. An era not-so-long ago, but far enough in the rear view mirror for us to fully realize the evolution of women in the workplace. During the 1960s, women made up a small percentage if the workforce. An even smaller percentage held management or executive titles. In Season 2, Episode 5, Bobbie Barrett leans over to a young Peggy Olson and advises “You’re never gonna get that corner office until you start treating Don as an equal. And no one will tell you this, but you can’t be a man. Don’t even try. Be a woman. Powerful business when done correctly. Do you understand what I’m saying, dear?” The kind of dialogue that leaves you clapping and cheering from your couch. Fast forward to much more progressive 2015.  Despite our current gender pay gap, women now make up more than half of the professional and technical workforce United States!

Mad Men is also the show that made the Old Fashioned and Canadian Club “cool” again. And thanks to the seamless storytelling of costume designer Janie Bryant, we began to see the reemergence of a-line circle skirts, wiggle dresses, tight-fitted suits, and pocket squares.

So when we read that creator Matt Weiner and the cast of Mad Men would be unveiling a secret statue outside the Time & Life Building in Manhattan, I knew we had to be there to check it out.

I arrived to The Time & Life Building at 8:30 this morning along side countless fans and a hefty number of press corps.  The statue was safely hidden inside a large, bright, red box with the words “END OF AN ERA.” Indeed.

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The event began around 10:00 am. The Mad Men theme song was played over the loud speaker as the cast, creative, and executives arrived. In attendance was creator Matt Weiner, cast members Jon Hamm, January Jones, Elisabeth Moss, Christina Hendricks, and John Slattery. Despite the freezing temperatures they all looked quite dapper!

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Jon Hamm / Photo credit : Michelle Kinney

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John Slattery and Matt Weiner / Photo credit : Michelle Kinney

 

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The fabulous shoes of Mad Men cast members. Photo credit : Michelle Kinney

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Matt Weiner, Elisabeth Moss, and January Jones capturing the moment. Photo credit : Michelle Kinney

AMC President Charlie Collier was in attendance and added his remarks just moments before the big reveal. “For our mad men and women, this building represented a fresh start and was a symbol that their new, off-Madison Avenue advertising agency had arrived. For the brilliant creator of Mad Men, Matthew Weiner, authenticity is king, so every detail of the show, from the architecture to the furniture to the views from Don Draper’s corner office on the 37th floor, all of it was true to 1960s New York.”

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Elisabeth Moss, Christina Hendricks, January Jones, and Jon Hamm / Photo credit : Michelle Kinney

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Matt Weiner, John Slattery, Elisabeth Moss, Christina Hendricks, and January Jones. / Photo credit : Michelle Kinney

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John Slattery, Matt Weiner, Christina Hendricks, January Jones, and Jon Hamm / Photo credit : Michelle Kinney

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Jon Hamm posing with the iconic Mad Men statue. / Photo credit : Michelle Kinney

 

Photos and content :  Michelle Kinney

 

 

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My. How Advertising Has Changed

For our clients, candidates and readers who love design, advertising and nostalgia, we bring to you these vintage ads. It’s interesting to see the intricate design as if each label was an art piece. And, most will bring a smile to your face. Let’s take a look at the Pre-Mad Men, Mad Men.

 

Headache Pills

This would never get approved by any client in today’s world.

 

Absenthe

Nothing like this absinthe painting to make you want to put down the expensive bottle of wine and try the contraband.

 

Sewing

This French sewing machine maker knew that little girls and cats were their target demographic. Little issue- only one has opposable thumbs.

 

Honest John Yams

Because during Thanksgiving when you get your yam on you need them honest.

 

Sweet Peas

Who would not want sweet wrinkled peas?

 

Coffee

Talk about type. This Ohio-based coffee company is on it.

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