Our Wearable Wednesday spotlight is on CuteCircuit. We discovered the London-based fashion house while at SXSW this year. They have been in the design business since 2004, and in 2010 became wearable tech pioneers, creating the first-ever wearable piece. Creative Director Francesca Rosella, and CEO Ryan Genz, the brains behind the outfits, launched CuteCircuit’s Prêt-á-Porter line bringing wearable tech to retailers. Four years later, pop star Katy Perry is rocking their designs for performances and on the red carpet and Nicole Scherzinger just wore the first dress to feature Tweets, designed by CuteCircuit. Each piece made by CuteCircuit is RoHS compliant. This means that there is no lead, Mercury or hazardous material in the designs.
The biggest challenge in wearable tech has been finding this emerging breed of “Fashion Technologists,” people who are tech savvy enough to understand how to integrate it into practical, wearable pieces. Wearable tech is useless unless it can be utilized by the masses. The genius behind it will never catch on unless it makes people’s lives easier. There’s a huge amount of responsibility on CuteCircuit being industry pioneers. Everyone is looking to see what they’ll do next. Sure, they’ve got pop stars sporting their looks, making technology look cool. But, people will be asking how wearable tech relates to them. Are you going to wear a dress that features live Twitter streams to your office? Maybe if you’re trying to rid the world of PowerPoint and create a new trend in delivering information in meetings. We’re looking forward to seeing what CuteCircuit does next. In the meantime we’ve picked this week’s CuteCircuit look for you! We’re looking forward to seeing what CuteCircuit does next.
Be the first wearable techie in the office with The Sparkle Jacket. You’ve spent your whole life dodging sequins because you don’t want to look like a disco ball. Now with CuteCircuit’s creation you can shine in the office without looking like a cabaret star, but the young, fresh professional you are. The technology works by combining an exclusive Italian fabric and integrating hundreds of LEDs around the collar, creating a mesmerizing effect.
What’s your favorite piece in the line? What would you like to see made that would make your life easier in the world of wearable technology?