Tag Archives: inspiration

The Perfect Match

 

conversationheartsWith Valentine’s Day fast approaching it seems everywhere you look there are ads for dating sites geared towards finding the perfect relationship. It’s the season of love and over at 24 Seven, we recommend taking a closer look at another very important relationship, the relationship you have with your career. I saw an ad for a popular dating website that talks about finding the right match with compatibility testing. This led me to the question, is finding a corporate match like finding a romantic match? When we spend on average 50 or so hours a week in the office, should we apply the practices we use to finding a partner, to finding a job?

A quick Google search can let us know almost everything about a person without actually meeting them. Details about someone’s personal and professional life are both readily available. Researching someone before a first date is a way of determining right off the bat what you have in common and if the possibility for a meaningful connection (the ultimate goal) is there.

The cultural fit or compatibility that we are looking for in our partners, we need to look for from our jobs too. The US National Library of Medicine National Institutes of Health recently stated that, “In the current research, we test the idea that emotional fit with culture (EFC) is linked to psychological well-being – i.e., being satisfied with oneself, having positive feelings, accepting one’s body and having no symptoms of depression.” Emotions impact how well people perform tasks, how engaged, creative, and how committed they are to the project at hand. The job hunt falls along these lines, both for candidates and managers alike. When you get your first interview, do as much research as possible, as you would before a first date.

It’s important to determine whether or not this new company is going to make you feel at home. Go to the company’s website and read their “About Us” section. Learn about their core values, how they were founded and what cultural ideals they uphold. After a scan of the company page, check out reviews on websites like Glassdoor. Of course these reviews should be taken with a grain of salt, but keep an eye out for any common themes that run throughout.

Another important outlet to check out is the company’s social media presence. Much like vetting a potential date, vet the company. Check out their LinkedIn and the types of employees that work there. Also look at their Facebook, Instagram and Twitter pages. This should give you a sense of the types of communities and trends that are important to organization.

When you get to the interview remember it’s a two-way street, while the interviewer is trying to determine if you’re the right person for the role, it’s also an opportunity for you to figure out if the company’s culture is right for you. To determine if you’ve made a match ask questions such as:

  • What will my average day look like?
  • What is your favorite part about working here?
  • What is your least favorite part about working here?
  • How long have you been working here?
  • What is the attire?
  • Will I be part of a team or working primarily on my own?
  • Do I report to you consistently or will I have scheduled meetings to check in?
  • Are there training and/orprofessional development programs or incentives.

Also, while you are in the office make sure you take note of the environment around you. How are the desks laid out, is it an open office plan or will you be sitting alone? Is it silent and everyone has headphones on or is it noisy and everyone is working and chatting?

At the end of the interview go home and think about everything you’ve learned about the job and company. Is this a place where you could be happy and productive? Will you grow with this company, much like you would grow and mature in a relationship? These are all important facts to consider before you accept their offer of “going steady”.

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Advertising Week Hits NYC – and We’re Still Recovering

girls-for-blogAdvertising Week took place last week in NYC. Now in its 12th year, the week-long conference includes more than 290 events, 95,000 attendees and 900 speakers. Some of the featured speakers from this year’s conference were Facebook’s CEO Sheryl Sandberg, Buzzfeed’s Chief Marketing Officer Frank Cooper, Skinnygirl Founder and CEO (and our favorite Housewife) Bethany Frankel, and Orange is the New Black actress Uzo Aduba.

As a woman-owned business, one of the panels we most related to at 24 Seven was, “The Glass Ladder: Women as Creative Leaders.” Moderated by Sheelah Kohlhatkar, features editor and national correspondent for Bloomberg Businessweek, the panel consisted of strong female leaders across a range of industries:

Beth Newell- Creator of Reductress, Editor and Comedy Writer

Nancy Hill- President and CEO of 4A’s (American Association of Advertising Agencies)

Camille Hackney-Executive Vice President of Brand Partnerships and Licensing/Head of Global Brand Council at Atlantic Records, Warner Music

Mindy Goldberg- Creator and Owner of Epoch Films

Tricia Clark- CoFounder and CEO of Narrative

Leslie Simme- Chief Creative Officer of Young and Rubicam

In this panel, one of the major topics discussed was why the idea of a woman leader in business is still such an issue. With the rise of strong female leaders in content production such as Amy Schumer, Tina Fey and Shonda Rhimes, it would seem natural that this trend of female empowerment would translate behind the scenes. However, the panelists agreed that this is still something we are working toward as a country. Of the fight for more female leaders Nancy Hill remarked “Women have to attack this issue from all fronts, but there is momentum gaining.” And that momentum was clear based on the empowered audience of both men and women.

On the subject of finding balance as a female leader, Camille Hackney opened up about her personal experience stating that, “The women I’ve worked with have always relied on strong partners at home helping with the domestic aspects of life. Most successful women can’t be tasked with everything at home and maintain a high power position unless they have a supportive partner. There needs to be a true partnership both in their career and their home life.” Hackney’s comment raised the question, is it important to broaden the definition of what it means to be a man? If society starts to encourage all different types of men from the CEO to the stay at home Dad, is it possible that this will spur change and add to the acceptance of female leaders? Hackney furthered this point, suggesting that it is important that we promote confident and capable men in the domestic sphere as well as in business. As young girls we are always told we can do anything and be whatever we want. However is it possible that young boys need to be told that too? Does the rise of female leadership ultimately encourage a discussion beyond acceptance of a strong woman, to one about the acceptance of a domestic man?

The last section of the panel opened with Kohlhatkar asking how being a woman has helped these leaders get to where they are today. There was general agreement among the 6 panelists that because business is still largely male dominated; there are voids to fill in women’s media. The takeaway being that a potential disadvantage can actually lead to opportunity.

The panel concluded with advice for women today: there will always be a trade off,  home versus career, so it is important to decide early on what’s important to you and what will make you happiest. “It’s all about balance,” Tricia Clarke remarked, “finding the sweet spot between passion and skill set will give you some guard rails and a road map to your career.”

And the final word of the day? Nancy Hill advised young women just starting their career to “never be afraid to step up.”

To watch the panel see http://www.advertisingweek.com/replay/#date=2015-09-28~video-id=69~venue=5

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Women in Tech : Advice from Women, For Women

The tech industry has a gender problem.

According to the National Center Women & Information Technology, 57 percent of professional occupations in the 2014 U.S. Workforce were held by women. And only 26 percent of professional computing occupations in the 2014 U.S. workforce were held by women. Women make up a significant portion of the tech-consumer market, so shouldn’t the people who build technology should represent the people who use it?

The NCWIT says that “although women today comprise half the world’s population and more than half of the U.S. professional workforce, they play only a small role in inventing the technology of tomorrow. The lack of girls and women in computing and technology represents a failure to capitalize on the benefits of diverse perspectives: in a world dependent on innovation, it can bring the best and broadest problem-solvers to the table; and at a time when technology drives economic growth, it can yield a larger and more competitive workforce.”

Despite the challenges that face women in a male dominated industry, there are a number of women of have defied the odds. These incredible women have not only found success  — but they have served as advocates to other women in the tech industry.

Here  is advice from 5 women who have found success in the tech industry.

1.  Elisa Jagerson 

CEO and Owner of Speck Design

speck-jagerson-5-051314*1200xx4921-2768-0-250

Photo : Vicki Thompson

“There is a voice inside you that will tell you that you are not good enough, prepared enough, or worthy enough to fulfill your dreams. Quiet that voice.”  (VIA)

2. Sheryl Sandberg 

Chief Operating Officer of Facebook

Sheryl Sandberg, MBA'95, Facebook COO and author of

Photo : Katherine Taylor/Harvard Staff Photographer

“Studies show that women often underestimate their own abilities…If women believe they can succeed in tech, they  will.  And so many amazing technical leaders already do.”

3. Miriam Naficy

CEO and Founder of Minted.com

Photo : Laura Morton

Photo : Laura Morton

“Taking risks allows you to shoot up the career ladder and gain personal leverage much faster.” (VIA)

4. Marissa Mayer

President and CEO of Yahoo

LAS VEGAS, NV - JANUARY 07: Yahoo! President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES at The Las Vegas Hotel & Casino on January 7, 2014 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Ethan Miller/Getty Images)

Photo by Ethan Miller/Getty Images

“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough. Sometimes that’s a sign that something really good is about to happen. You’re about to grow and learn a lot about yourself.”

5. Jo Roach

Co-founder Makielab

Photo : Charlie Surbey

Photo : Charlie Surbey

“More women must step up and talk about their work, their achievements, and share their unique perspective.” (VIA)

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5 Awesome Apps to Download This Week

Looking to download some great new apps for your smartphone? We’ve done our research, so look no further! If you’re doing some smartphone spring cleaning, be sure to make room for these awesome apps!

Soul Cycle

At last! SOUL CYCLE HAS AN APP!  As any avid Soul Cycle rider may know, the wait for an app was a long one. Tap and swipe to search for a nearby studio, favorite instructor, and reserve your favorite bike! Thank you Soul Cycle, we’ll be tappin’ it back with you soon!

SoulCycle

Inspiralized

With the growing popularity of gluten free menu options, and vegetable “pasta”, Ali Maffucci founded Inspiralized Blog. Her mission? To make creative, delicious and nutritious meals by transforming vegetables into “pasta” using a vegetable spiralizer.  Ms. Maffucci and Inspiralized.com are the definitive resource for cooking with a spiralizer. In addition to her blog and recently published cookbook, Inspiralized has an app! Perfect for anyone looking to make healthy meals at home, and great as a grocery shopping resource!  The app also includes featured recipes with gorgeous photos, and user friendly ingredient searches!

Inspiralized Blog

 

 

HBO Now

It was only a matter of time until HBO joined the ranks of Hulu Plus and Netflix to offer a monthly subscription service. With more and more people cutting the cord and opting out of cable subscriptions, this is the perfect way to enjoy the excellent programming HBO has to offer.  Award winning shows like Game of Thrones, VEEP, and endless documentaries like The Jinx at our fingertips for only $14.99 a month? Yes please!

 

 

iExit

Ever been on a road trip and had to rely on billboards to find the next rest stop to walk your dog or grab a bite to eat — only to find that no pets are not allowed and the Starbucks has been turned into an oil change station? Frustrating. How awesome would it be to never rely on highway and billboard signs again? Look no further than iExit!  iExit uses a smartphone’s location to determine where a user is located on the interstate and then displays upcoming exits and businesses without the press of a button. Its powerful search engine allows users to filter upcoming exits by whatever they’re looking for, whether that’s for a business, an amenity, or a location. The Search experience has been completely rethought in it’s latest update and comes with 25 “preset searches” designed to quickly address common road trip needs.

 

AndroidPlatform_2

Sleep Cycle

Mornings can be a drag. Sometimes no matter how much sleep we get, waking up can feel just plain terrible! We’ve tried Sleep Cycle and we love the results! And you don’t have to take our word for it, it’s been featured in CNN, Wired, The Guardian, The Wall Street Journal, BBC, The New York Times and many more.  Place your smartphone under your pillow and the app actually monitors your movement during sleep using the extremely sensitive accelerometer in your phone.  Sleep Cycle then finds the optimal time to wake you up during a 30 minute window that ends at your set alarm time. Amazing! Waking up the natural way to wake up feeling rested and relaxed. Two thumbs up!

SleepCycle

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