Happy Earth Day from 24 Seven Talent!
May every day be Earth Day!
As Mad Men enters its final season on April 5, AMC and creator Matt Weiner have been busy touring New York City for the classiest send-off of any television series in recent history. From giant glasses of scotch outside Madison Square Garden, endless billboards and bus ads, to a three month long Mad Men exhibit at The Museum of the Moving Image kicked off by Mr. Weiner himself. Flawless advertising to end a television drama about advertising.
Mad Men is the 21st century phenomenon that put AMC on the map. It transported us back in time to the year 1960. An era not-so-long ago, but far enough in the rear view mirror for us to fully realize the evolution of women in the workplace. During the 1960s, women made up a small percentage if the workforce. An even smaller percentage held management or executive titles. In Season 2, Episode 5, Bobbie Barrett leans over to a young Peggy Olson and advises “You’re never gonna get that corner office until you start treating Don as an equal. And no one will tell you this, but you can’t be a man. Don’t even try. Be a woman. Powerful business when done correctly. Do you understand what I’m saying, dear?” The kind of dialogue that leaves you clapping and cheering from your couch. Fast forward to much more progressive 2015. Despite our current gender pay gap, women now make up more than half of the professional and technical workforce United States!
Mad Men is also the show that made the Old Fashioned and Canadian Club “cool” again. And thanks to the seamless storytelling of costume designer Janie Bryant, we began to see the reemergence of a-line circle skirts, wiggle dresses, tight-fitted suits, and pocket squares.
So when we read that creator Matt Weiner and the cast of Mad Men would be unveiling a secret statue outside the Time & Life Building in Manhattan, I knew we had to be there to check it out.
I arrived to The Time & Life Building at 8:30 this morning along side countless fans and a hefty number of press corps. The statue was safely hidden inside a large, bright, red box with the words “END OF AN ERA.” Indeed.
The event began around 10:00 am. The Mad Men theme song was played over the loud speaker as the cast, creative, and executives arrived. In attendance was creator Matt Weiner, cast members Jon Hamm, January Jones, Elisabeth Moss, Christina Hendricks, and John Slattery. Despite the freezing temperatures they all looked quite dapper!
AMC President Charlie Collier was in attendance and added his remarks just moments before the big reveal. “For our mad men and women, this building represented a fresh start and was a symbol that their new, off-Madison Avenue advertising agency had arrived. For the brilliant creator of Mad Men, Matthew Weiner, authenticity is king, so every detail of the show, from the architecture to the furniture to the views from Don Draper’s corner office on the 37th floor, all of it was true to 1960s New York.”
Photos and content : Michelle Kinney
In the Creativity Issue of Advertising Age this week, they featured a story on the best and worst cities for newspapers. This brings up a pretty common question, is print dead?
While opinions differ greatly on this issue, some believe this is false. Sometimes it is nice to have something tangible and this is a feeling that will be hard to totally eliminate.
According to Ad Age here are the cities with the highest newspaper readership proving that print is still thriving in parts of the country:
2/3. (TIE) Albany, NY and Hartford , CT
5. (TIE) Buffalo, NY and Honolulu, NYC, and Toledo, Ohio
What do you think? Is print dead?