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Is Nike Pulling Out Of The Wearable Tech Market?  


Nike has recently come under suspicion for a ‘Just Don’t Do It’ attitude when it comes to wearable tech. Although corporate is continuing to promote the current Nike FuelBand model, it has become clear they’re not creating a future generation. With all the wearable fitness devices coming on the market, Nike never owned the space. Plus, in the last 12 months, Nike has laid off several employees in their FuelBand department. Strange, it’s not like Nike to back down.

Eyes turned towards Tim Cook, the CEO of Apple, who is a FuelBand fan. Cook sits on the board at Nike and has been spotted sporting the FuelBand at numerous public events. Plus, Apple has hired some of Nike’s top wearable technologists over the last two years. Nike and Apple are already co-branded. It would make sense that the technology giant and the fitness gods collaborate. Our eyes are on the iWatch, which is currently being developed. We’re hoping that whatever Nike and Apple do, it causes a craze. Here’s to living in the future!

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Wearable Wednesday


The Top 5 Wearables of the week: 

Happy Wearable Wednesday 24 Seven Talent-ers. We’ve got some innovations that are sure to thrill. Some are coming out this spring and summer. We’re talking wireless headphones, devices that can find your favorite misplaced shoes, and others that protect you from the sun. Get excited.

Baubles and Bangles is worn on the wrist and is a built-in air purifier. It takes in polluted air with carbon filters and recycles clean air back out to the atmosphere.

Trackable Couture Lost your favorite sweater? Now you can find it! Hopefully it won’t be in your BFF’s closet.

The Jaybird Out this Spring the Jaybird doesn’t just tell you about your workout, it monitors your day-to-day and tells you the best times that you should be working out and how. It also tracks your sleep patterns, alerting you to when you need more rest.

The Dash Wireless headphones that also track your heart rate, steps, and caloric burn. Plus, the sound quality is supposed to rock. Here’s to some sweet stepping.

The June Bracelet Outdoor types, rejoice. The June tracks your sun exposure, and advises on how to protect your skin from harmful UV rays. We know you know this but to reiterate, too much sun exposure causes premature aging. It also results in skin cancer. This is a very important innovation and we’re thrilled to see it arrive on the market.

Stay tuned for our next post about how Nike is allegedly straying away from wearables. Too much with Apple on their tail or did the FitBit Force recall scare them off? Check back!

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