Nike has recently come under suspicion for a ‘Just Don’t Do It’ attitude when it comes to wearable tech. Although corporate is continuing to promote the current Nike FuelBand model, it has become clear they’re not creating a future generation. With all the wearable fitness devices coming on the market, Nike never owned the space. Plus, in the last 12 months, Nike has laid off several employees in their FuelBand department. Strange, it’s not like Nike to back down.
Eyes turned towards Tim Cook, the CEO of Apple, who is a FuelBand fan. Cook sits on the board at Nike and has been spotted sporting the FuelBand at numerous public events. Plus, Apple has hired some of Nike’s top wearable technologists over the last two years. Nike and Apple are already co-branded. It would make sense that the technology giant and the fitness gods collaborate. Our eyes are on the iWatch, which is currently being developed. We’re hoping that whatever Nike and Apple do, it causes a craze. Here’s to living in the future!