Tag Archives: retail

Black Friday is Coming!

coloredpresents_holidayNovember is here and the holiday season is officially underway. Lists of presents to buy are being made, Starbucks Holiday cups are back and the trends are in. The National Retail Federation reported that retail sales this holiday season are expected to rise 3.7% and consumers plan to spend an average of $805 on holiday merchandise, comparable to the $802 spent last year.  These numbers mean that retailers are optimistic to see holiday gains. With all of the steals and deals out there here are some tips to get the most bang for your buck.

According to The Center of Shopping, about 95% of Holiday Shoppers plan to make purchases in a physical store. Doing a little research online before venturing out there can help you ensure you don’t overpay for that perfect gift. If you are brave enough to fight off the masses this Black Friday, make sure you check out Blackfriday.com before you step foot in a store. This website compiles a list of all the Black Friday ads from various retailers and updates information as it becomes available.

If you’re planning to shop online, check price-comparison websites to guarantee you don’t spend more than you need to. Amazon is one of the best and continually turns up the lowest prices and the longest lists of results. Google Product Search is another option that provides a local shopping option to find stores near you. Price Grabber is our final recommendation that not only has a search option but will also show you weekly deals.

Once you find the product, before you purchase, do a quick online coupon search! We recommend checking out couponcabin.com, which has over 100,000 active coupons and deals. Retailmenot.com has coupon codes for 130,000 stores and a weekly email newsletter that features coupon codes from the site’s users considered to be the best.

Make sure you capitalize on free shipping! If it isn’t offered on the retailers website check out freeshipping.com which will help you with shipping but also give you cash back deals and the occasional coupon, what’s not to love about that?!

And if you’re like me and prefer to peruse the shops in pajamas from the comfort of your bed, then Cyber Monday is your favorite shopping day of the year! Cybermonday.com has deals not only on the day of, but also all year round with hourly updates.

General Tips:

  1. Make a list.
  2. Create a budget and stick to it!
  3. Research before you buy.
  4. Take advantage on any and all offers online and in-store!

Happy Shopping!




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Wearable Wednesday!

We’ve been keeping our eyes out for the latest in Wearable Tech. We’re not trend spotting, but alerting our candidates, clients and other readers to useful gadgets that serve to enhance their lives. This week some great ones caught our attention.


1. OMsignal is wearable tech’s gift to hypochondriacs. Embedded sensors monitor your breathing and heart rate and send real-time reports to your mobile. It also has a climate control function where the user is able to stay cool in warmer temps. I’m sure we can all think of someone that this would be a perfect gift for!

2. Walking Hotspot that doubles as a music library! It’s called the “BB.Suit” for anyone willing to rock a onesie in public.

3. Glofaster is affordable, battery charged and designed to alert runners if they’re achieving their desired pace and goals all while signaling oncoming traffic that you’re on the road. Its functionality is to keep you safe and help you exceed your pace; this is a perfect example of where wearable tech is headed.

4. Studio Roosegaarde a company that created a look called “Intimacy 2.0”, made from foil that becomes transparent when the user’s heartbeat races. It’s not something you want to wear on a run in the park, but let’s just say you can make quite the sexy techie impression on someone in private. Like all good ideas, the company is busy creating the 3.0 version.

5. Pawda is a device that’s on our radar and is still getting funding. It’s for, as you may have guessed, your beloved BFF who walks on all fours. Designed to attach easily to your pet’s collar, it tracks your hound with GPS, so you can never loose sight.

Stay tuned for next week’s Wearable Wednesday where we focus on bringing you affordable, practical tech you can wear.

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Top 5 Social Media Trends In Retail

emilyGuest post by Emily Heintz

Last month I attended RECon, the largest annual convention for the shopping center industry. What a success! In addition to the great location (Vegas, baby!), RECon offered a wealth of educational sessions addressing every component of retail real estate – from sustainable lighting to strategic growth planning.

I’d like to share my key takeaways from the “Modern Consumer” seminar, presented by Randi Zuckerberg, Founder & Creative Director of Zuckerberg Media.

1. Luxury on Demand
From Uber to RenttheRunway, everyone can experience the luxury lifestyle with just a tap on their smartphone.

2. The Rise of the Entre-ployees
More and more, companies are striving to create entrepreneurial experience at work. They are crafting environments that allow employees to balance day-to-day tasks with a good dose of in-office time devoted to pursuing new ideas. Creativity is king!

3. Hiring Trend: Community Managers
Combining social marketing and customer service, there is a growing demand for Social Media / Community Managers (we’re seeing this first-hand at 24 Seven). A community manager uses social media tools to embrace the brand’s customers in a more personal, informal nature. After all, customer loyalty relies so much on what the brand “says” to the consumer. What better way for a brand to communicate personality than by personal communication.

4. The Gamification of Everything
If it’s not interactive, it’s not a true retail experience. Apps are dominating the way we do business, and the most successful companies are riding the wave. Have some fun and check out Ibotta. Snooze, Gymshamer, and Nike’s Cheer Me On.

5. Peer Pricing
Need to return a gift but don’t have the time? Log onto TaskRabbit and pay someone to run errands for you. Want some extra cash for that idea you’ve been dreaming up? Submit it to Quirky! If it generates enough “likes,” they’ll produce it for you. Need a logo or want to bid on a design project? Check out 99 Designs. Industry-markup free.

About the author:

Emily Heintz is 24 Seven’s Luxury Retail Senior Business Development Manager, creating custom talent management solutions for global luxury brands and international retailers. In her spare time, she teaches fashion marketing and business classes at LIM, the Art Institute and Fremont College. Follow Emily on Twitter @NYRetailista.

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